Yeasha Sobhan

Yeasha Sobhan serves as a pivotal Director at both Bashundhara Group and Bashundhara Paper Mills Ltd., significantly propelling the expansion of their paper, tissue, and hygiene product lines. She has carved out a reputation as an influential industrial leader within the vast umbrella of Bashundhara Group, recognized as Bangladesh's most prominent business conglomerate with over 30 diverse entities. Her efforts have expanded the company’s product offerings and strategically positioned it within one of the fastest-growing market sectors.

Her leadership is marked by a profound commitment to diversity and inclusion, qualities that are evident in her management style. She often demonstrates resilience and empathy, crucial traits that have solidified her role as a transformative figure within the organization. She navigates the industry's complexities with superior emotional intelligence and communication skills, cementing her status as a change-maker.

She has skillfully managed the group’s eco-sustainable paper solutions during her tenure, leading key strategic business units. This has resulted in an expanded customer base and increased revenue streams for the group, affirming her prowess in steering business operations effectively.

In 2018, Yeasha received the Bangladesh Women Leadership Excellence Award, a testament to her visionary leadership and strategic thinking, particularly highlighted by her exceptional skills in marketing and management, which are essential in a consumer-centric industry.

An Accomplished Female Executive

Yeasha Sobhan exemplifies leadership, confronting and surmounting the challenges women often face in executive roles. Her ambition and focus on achieving tangible results have propelled her to the forefront of her field, setting a benchmark for performance and inspiring aspiring women leaders.

Under her guidance, the Bashundhara toiletries brand has successfully penetrated and thrived in multiple consumer goods markets, effectively competing against foreign brands by ensuring high-quality products at competitive prices. Her leadership has been instrumental in driving the expansion of the group's paper and tissue export operations across 25 countries, significantly enhancing the country's GDP.

A Visionary Business Leader

Yeasha Sobhan has been instrumental in addressing the rising demand for personal hygiene and paper products, both locally and internationally. As a director, she meticulously oversees the company’s three major divisions: Bashundhara Tissue, Bashundhara Hygiene Products, and Bashundhara Paper. Each division is celebrated for its premium quality products, which have become staples in Bangladeshi households. Her strategic oversight is crucial in meeting production, resource, and sales objectives while fostering continuous operational improvements.

Her influential role extends to the successes of Toggi Real Estate and Construction Limited and The Food Hall. At Toggi, she is at the forefront of developing innovative residential, commercial, and mixed-use properties, emphasizing sustainability and luxury. Under her leadership, Toggi has become prominent in Bangladesh’s real estate market. Similarly, The Food Hall, under her stewardship, has redefined the culinary landscape in Bangladesh, offering upscale dining experiences and exceptional service, further enhancing the group’s stature in various industries.

A Voice for Eco-Friendly Manufacturing

Yeasha’s leadership at Bashundhara Paper Mills Limited has spearheaded the adoption of advanced Effluent Treatment Plants (ETPs), which treat and safely discharge industrial wastewater, setting an industry standard. Thanks to its commitment to eco-friendly initiatives, the company proudly holds ISO 9001:2015 and FSC-CoC certifications. This strategic direction has solidified the company’s reputation as a dependable supplier of extensive paper products for the Bangladesh government.

Innovative Marketing Expert

Yeasha Sobhan has effectively heightened the visibility of Bashundhara’s paper products through meticulous planning, budgeting, and performance analysis of comprehensive marketing strategies, including impactful social media and public relations campaigns. Her efforts have positioned brands such as Bashundhara Baby Diaper, Bashundhara Tissue and Paper, and Monalisa Sanitary Napkins as leaders in their respective markets. Furthermore, the company’s educational products, like the Exercise Books series, have flourished under her marketing expertise.

Her leadership and community engagement were formally recognized at the 'Bangladesh Women Leadership Excellence Award 2018' in Dhaka, where she was honored as one of the distinguished recipients among numerous nominees. As the Director of Bashundhara Paper Mill Ltd., her strategic insights have considerably grown the conglomerate's employee base to over 50,000 direct workers, with approximately 2 million indirectly benefiting through the group's extensive business networks.

Yeasha Sobhan's Leadership in Bashundhara Group's Philanthropic Initiatives

At the helm of the Bashundhara Special Children Foundation, Yeasha Sobhan champions support for children with special needs and promotes broader autism awareness. Her advocacy for inclusivity and social responsibility drives initiatives like the Bashundhara Tissue Autism Awareness Campaign, aiming to enhance societal support and acceptance for individuals with autism. Through this foundation, she emphasizes the importance of comprehensive support systems that empower children with unique challenges to realize their potential, reinforcing Bashundhara Group’s commitment to fostering a more compassionate and inclusive community.